Essentially, SEO is made of two components, the on-page and off-page activities. Let’s assume your site is already fairly well optimized on-page…you’ve done all you can with on-page optimization… how then do you increase your sites rankings in SEO?
For the more SEO experienced readers click on the item below to read more…. if you’re only new you can skip this part.
Additional Info For Advanced SEO Readers
Some readers may wonder… it’s 2020, do search engines really still care so much about backlinks? The answer is very much so.
Backlinks are an important and unescapable necessity of any successful SEO efforts.. You probably already knew that… but before you rush out and try to obtain a whole bunch of bank links, pause for a moment, and ask what type of back links will benefit your site the most….because the wrong type of backlinks can do more harm than good.
Back links take many shapes and forms. A low-quality link is usually one on a page that doesn’t quite look right – it’s often in irrelevant content, or in a page with lots of outbound links. See our guide on what makes a quality backlink.
Why does this matter? Well search engines know that businesses go out trying to game the system by building lots of links, so it values natural links above ones that appear.. well… not so natural.
Low quality links may have worked in the past however SEO is rapidly evolving…
Firstly, make a commitment to build only quality links. While you don’t need to use us for this – you can do this yourself – we really want to convey to you the importance of thinking long term with your SEO so that means quality first.
So to get high quality links there are a few things you can do – you can reach out to industry partners, or suppliers or vendors and ask them to link to you. If available this is a great low cost way to obtain some quality links.
However, if you’ve tried that already or don’t want to do this, you can use a provider like OutReach Frog. We secure you links in high quality content on valuable sites.
When search engines see that your site has links from top sites.. these links build trust, authority and relevance to your site to help the search engine view your site and its content as worth showing up higher in their results.
It’s important to note that while guest posts have the potential to be highly powerful and white hat.. a guest post in itself is no guarantee of quality. It’s how they are done that makes the difference.
To obtain a guest post, steps need to be taken, one essential component is reaching out to publishers. When conducting blogger outreach, either on your own or with a service such as ours, you contact publishers and asking them to post an article on their site. For optimal (or any) SEO value that article needs to contain a ‘do follow’ link to your site. Now site owners get hundreds of requests like this each day. That’s where relationships come in as well as knowing how to best pitch to the publisher.
There are service’s out there that offer to connect you with lists of publishers -often with a fee to do so. Be wary of these as often these sites are known ‘link farms’ that the search engines know about, and view any links from them with skepticism (ie penalties).
So you can try blogger outreach yourself… click here to see exactly how. Most of our clients understand the value of their time and the expertise & efficiency we deliver.
How To Build Guest Posts The Labor Intensive Way
We like to think we know how to pick the right publisher by looking at their various metrics and also how to optimized content.
We have a complete team of writers, outreach coordinators, SEO editors and relationships with publishers. Click to get started on placing an order.
Usually our customers realize they would prefer to invest their time with their customers, or writing content for their own site, or conducting on page SEO rather than relearn a entirely new skill that takes years to master.
Be wary of providers who guarantee results or aim to foretell the future-it’s simply not possible. Investing in guest posts in one sense is similar to building an extension on your house. Will the house be worth more… sure… will you get your money back plus some.. certainly if you do it well.
If you build a low quality or unsightly extension it can detract from your homes value. How do you avoid that? Using a quality provider is one sure way of avoiding.
For us to provide you with an answer as to how much higher will I rank from these links is like asking a builder will this extension be bigger or larger than my neighbor’s extension when the builder has no knowledge of what your neighbor might be planning. However that ‘unknown’ does not take away from the fact that building an extension to your house and building it well will likely add more value to your home.
It’s really not a one off thing though with backlinks. Sites with regular ongoing links outperform those who deploy backlinking strategies in a haphazard and ad hoc fashion.
Our orders have a maximum of 14 days however most are delivered sooner than this. As this is genuine manual outreach, we are often at the publishers mercy around what their content publishing schedule is like.
Once done its really up to the search engines to determine timing. You may see results from a little as a week or sometimes make take 2 months or more. You may even see a minor decrease in the first week and then a ‘pop’ after that. They don’t make it easy the search engines as they try to reduce the ability to see a clear cause and effect… however when building consistent high quality links you do get positive results and these results are often a better return than other advertising channels.
Also these results are sustainable and last for many years. So even if it takes a month or few to get above your competitor, if you maintain that over the years it’s usually an outcome worth waiting for.
Why results are, by nature, difficult to estimate
Can you report on the results for me
Blogger outreach is the process involving contacting top publishers and incentivizing them with content to post and link to you. This is a popular SEO strategy employed by successful businesses both locally and nationally.
Here at OutReach Frog we’re happy to provide you with steps on how to contact sites and place your own guest posts. We know from experience just how time intensive this type of work is, and it really benefits from a specialist with relationships and robust processes in place.
