Ok… so you’re keen to learn more about how guest posts can help your business. This article will cover what a guest post is as well as how to get started, either with us or on your own. Please take the time to read in entirety as there is useful information contained here for anyone considering guest posting that is worth being aware of.
This guide will walk you through the exact steps needed run your own successful blogger outreach program. But before we get to that, you should understand what blogger outreach exactly is.
Essentially, SEO is made of two components, the on-page and off-page activities. Let’s assume your site is already fairly well optimized on-page…you’ve done all you can with on-page optimization… how then do you increase your sites rankings in SEO?
For the more SEO experienced readers click on the item below to read more…. if you’re only new you can skip this part.
To understand what links you need it helps to look at competitor activity.
If you are experienced in SEO you likely are well versed in using the paid tools ahrefs or SEM rush. We recommend the following process to identify how many and if you think its necessary to invest in high quality back links.
To do this, take the time to load and review the backlink profiles of sites that are ranking above you on your most valuable keywords. If you have access to tools such as ahrefs or SEMrush these provide the ability to see your competitors back links. If you’re not a regular user of these tools no need to worry about this for now.
When you look into what distinguishes other higher ranking pages from yours a common theme usually appears. Usually, not always but most of the time the pages or sites that rank above you have one thing in common…. more quality backlinks….
What your competitors are doing for backlinks speaks volumes in terms of what opportunities exist for you to outrank them.
Ask yourself – exactly how many high quality links does each competitor have? What type of links are they, guest posts? Or other? … You can see how many recent links they have from high DA sites and what content these links are within. Ask yourself what specifically are the types of links they are using to outperform you.
Some readers may wonder… it’s 2020, do search engines really still care so much about backlinks? The answer is very much so.
Backlinks are an important and unescapable necessity of any successful SEO efforts.. You probably already knew that… but before you rush out and try to obtain a whole bunch of bank links, pause for a moment, and ask what type of back links will benefit your site the most….because the wrong type of backlinks can do more harm than good.
Not All Back Links Are Considered Equal
Back links take many shapes and forms. A low-quality link is usually one on a page that doesn’t quite look right – it’s often in irrelevant content, or in a page with lots of outbound links. See our guide on what makes a quality backlink.
Why does this matter? Well search engines know that businesses go out trying to game the system by building lots of links, so it values natural links above ones that appear.. well… not so natural.
Low quality links may have worked in the past however SEO is rapidly evolving…
So What Can You Do
Firstly, make a commitment to build only quality links. While you don’t need to use us for this – you can do this yourself – we really want to convey to you the importance of thinking long term with your SEO so that means quality first.
So to get high quality links there are a few things you can do – you can reach out to industry partners, or suppliers or vendors and ask them to link to you. If available this is a great low cost way to obtain some quality links.
However, if you’ve tried that already or don’t want to do this, you can use a provider like OutReach Frog. We secure you links in high quality content on valuable sites.
When search engines see that your site has links from top sites.. these links build trust, authority and relevance to your site to help the search engine view your site and its content as worth showing up higher in their results.
It’s important to note that while guest posts have the potential to be highly powerful and white hat.. a guest post in itself is no guarantee of quality. It’s how they are done that makes the difference.
"At the end of the day successful SEO can be boiled down to being just that little bit better than what your competitors are doing"
Specifically What Is Blogger Outreach?
To obtain a guest post, steps need to be taken, one essential component is reaching out to publishers. When conducting blogger outreach, either on your own or with a service such as ours, you contact publishers and asking them to post an article on their site. For optimal (or any) SEO value that article needs to contain a ‘do follow’ link to your site. Now site owners get hundreds of requests like this each day. That’s where relationships come in as well as knowing how to best pitch to the publisher.
There are service’s out there that offer to connect you with lists of publishers -often with a fee to do so. Be wary of these as often these sites are known ‘link farms’ that the search engines know about, and view any links from them with skepticism (ie penalties).
So you can try blogger outreach yourself… click here to see exactly how. Most of our clients understand the value of their time and the expertise & efficiency we deliver.
There is nothing unique about contacting sites and asking them to publish your content. However, to do this well you need to have a way of generating quality content, usually 1000 words if you’re new, and the resources to search for, contact and vet potential publishers.
You can try by contacting a fee yourself to get an understanding of the work involved. find sites you like online… they may have contact forms… contact them in a way that stands out… (it helps if you can point to other articles you have published on top sites). Then be prepared for any edits they may request and wait and see if they publish it.
You will still be left wondering -was this the right publisher to use… was the article optimized correctly for SEO (that’s a big part of the value).. Also the authority sites linked to and keyword position make a big difference to the SEO value. Typically semi-experienced single operators can get 12 high quality posts per month when working full time on this. Or you use a service like ours, where we do all this work for you.
We like to think we know how to pick the right publisher by looking at their various metrics and also how to optimized content.
We have a complete team of writers, outreach coordinators, SEO editors and relationships with publishers. Click to get started on placing an order.
Usually our customers realize they would prefer to invest their time with their customers, or writing content for their own site, or conducting on page SEO rather than relearn a entirely new skill that takes years to master.
Ok So How Much Higher Will I Rank?
Be wary of providers who guarantee results or aim to foretell the future-it’s simply not possible. Investing in guest posts in one sense is similar to building an extension on your house. Will the house be worth more… sure… will you get your money back plus some.. certainly if you do it well.
If you build a low quality or unsightly extension it can detract from your homes value. How do you avoid that? Using a quality provider is one sure way of avoiding.
For us to provide you with an answer as to how much higher will I rank from these links is like asking a builder will this extension be bigger or larger than my neighbor’s extension when the builder has no knowledge of what your neighbor might be planning. However that ‘unknown’ does not take away from the fact that building an extension to your house and building it well will likely add more value to your home.
It’s really not a one off thing though with backlinks. Sites with regular ongoing links outperform those who deploy backlinking strategies in a haphazard and ad hoc fashion.
How Long It Takes To Notice Results
Our orders have a maximum of 14 days however most are delivered sooner than this. As this is genuine manual outreach, we are often at the publishers mercy around what their content publishing schedule is like.
Once done its really up to the search engines to determine timing. You may see results from a little as a week or sometimes make take 2 months or more. You may even see a minor decrease in the first week and then a ‘pop’ after that. They don’t make it easy the search engines as they try to reduce the ability to see a clear cause and effect… however when building consistent high quality links you do get positive results and these results are often a better return than other advertising channels.
Also these results are sustainable and last for many years. So even if it takes a month or few to get above your competitor, if you maintain that over the years it’s usually an outcome worth waiting for.
Search engines are heavily algorithm based. They have a degree of unpredictability built into them. Plus what your competitors do matter equally as much as what you do. So if you’re building links and your competitor is doing a better job than you at link building it’s possible to spend money and have worse rankings. Your rankings would be better than had you not invested in SEO.. but you would not know exactly how much better as that could never be known. Yes we understand the confusion in all this – let your competitors throw their hands up and think its too hard and if you’re ok to live with some uncertainty you can be sure that investing in SEO works – the sites that rank above you likely are very aware of that fact.
If you are confident in the process it is easy to be be confident in the results.
We provide detailed reporting of the work completed. In terms of following up how specifically your site in general has responded on search engines this requires additional work.
For our Managed SEO customers we provide reporting on keyword performance as part of the monthly plans.
For a la carte orders contact us to learn what additional work you would like to utilize us for.
How Many Links Do I Need?
Blogger outreach is the process involving contacting top publishers and incentivizing them with content to post and link to you. This is a popular SEO strategy employed by successful businesses both locally and nationally.
Here at OutReach Frog we’re happy to provide you with steps on how to contact sites and place your own guest posts. We know from experience just how time intensive this type of work is, and it really benefits from a specialist with relationships and robust processes in place.
Blogger outreach is also known as guest posting and also known as guest blogging – however the industry has obtained a bad name in the past from low quality operators that take advantage of uniformed customers.
As publishers are in the business of providing content, it can provide a win-win where the writer retains some editorial control and the publisher receives free content.
More specifically, blogger outreach is often used in SEO as there is value in having an authority site link to you. The SEO value of blogger outreach, and more broadly, guest posting is cited as one of the most effective ways of boosting SEO through organic traffic.
Like anything in life there are low quality and high quality approaches. The highest SEO value comes from sites that do not accept money for posts, that have real visitors, and are somehow related either geographically or thematically to your site. There are also other factors, we will write up a guide soon on on what makes a great placement for a guest post.
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