If you run a website or a blog, chances are good you are well aware of the fact that the rules behind search engine optimization are constantly changing.
For example, you have probably realized that targeting keywords with the sole intent of improving organic rankings no longer work with search engines, but keywords are still very important.
Beyond helping boost your SEO, keywords also help to reveal a lot more about users and what they are trying to achieve.
If you are trying to learn about how to improve your website’s organic traffic, here are 10 easy and important SEO tips to keep in mind.
10 easy SEO tips to get high rankings on SERPs
1. Remove anything that slows your site down
Page speed is king when it comes to your site’s search engine optimization. In the past, you could get away with some slow-loading site, that time is long gone.
First of all, a slow-loading site is one of the prime reasons why potential visitors will click out of your site before they even see what your site is actually about. In fact, date shows that even a one-second delay in page load time can reduce your yield conversions by a whopping 7 percent.
If that load time takes 3 seconds, it will lead to approximately 40 percent of people to abandon your site.
Also, if your site loads slowly and are trying to sell products online, that slow load will make your site far less trustworthy.
Now that businesses have become more and more aware of the power that website speed has on search engine optimization, there is an increased demand for speed. If your site is slow, you are simply fighting a losing battle. Not only are customers going to click out of your site if it loads slowly, they will quickly and easy stumble upon one of your competitors that has managed the speed of their site better than you. It’s that simple.
With that knowledge, you should likely work to get rid of non-essential elements that slow down your site. Declutter your sidebar and use only widgets in that region of your site’s page.
Figure out what plugins you have and which you can deactivate and uninstall. It will make your site easier and faster to navigate for new and return visitors.
2. Link to other websites with relevant content
One of easy SEO tips is link building. While some might tell you that linking out to relevant and authoritative content pages is bad because is takes people off your page. But that isn’t necessarily the case. Link building remains a really important aspect of search engine optimization.
Linking out to authority links sends trackable traffic. It makes your site more valuable and more valuable when in terms of scalable resource.
On top of that, getting other sites to link to you is an important part of driving organic traffic. It’s hard to expect to get any sites to link to you if you are not linking out as well. It’s a bit of a give and take here, but the benefits that you can get in return can certainly be worth it.
On top of that, if you link to a famous blogger or influencer, you can notify them that you have done that and you may luck out and get a shout out that could potentially reach hundreds of thousands or even millions of users.
3. Write for humans first, not search engines
If you spend a lot of your time trolling the internet looking at competitors to see if there is anything you can adopt/improve upon, there is a decent chance that you have noticed that a lot of users have adopted the old model of loading content with keywords in an attempt to rank higher on search engine algorithms. If that comes at the expense of creating engaging, readable content for actual human beings, you’re probably going to want to change your approach soon.
Don’t prioritize search engines over the actual people reading your work. Instead, focus on writing user-friendly content so that the people who have eyes to read them and credit cards to use on your site. After all, the point of improving search engine optimization is to drive actual people to your site. If they don’t like what they see – or read – once they get there, all the work is for nothing!
So what is the best way to write on your site? It’s easy. Forget that Google and other powerful search engines exist when you are writing. Instead, create content that will actually teach someone something. This is known as SEO copywriting – one of important SEO tips.
Interestingly enough, if you put your users first, this SEO tip will put you first as well. The reason why is because the more people who come to your site and the longer they stay, the higher search engines will reward you. It compounds on itself and leads to greater search engine optimization stats…which in turn lead to increased eyes on your site, and on and on.
4. Encourage other trustworthy sites to link to you
To a very large extent, inbound links are still the driving force of search engine rankings. Hen you combine dofollow and nofollow links, you will get a natural and balanced link profile that Google will reward.
When it comes to content marketing, the name of the game is about creating high-quality, engaging content and creating a way for people to learn about it. That means posting to different channels of social media.
This becomes especially useful when you are seen to be at the forefront of your industry, or even at the forefront of a specific aspect of a greater industry. People who run their own sites that cover similar topics will find you and being to link to you.
5. Pay attention to web analytics form the start
After you accurately define and identify your search engine you need to make sure that you have the necessary software in place to track what is working and what is not working.
Google Analytics is a good one, so its Google Search Console.
It you are looking to find out what is working best on your specific pages, a tool such as CrazyEgg can literally show you where your site’s visitors are clicking and how the navigate away from your site.
You should have these in place even before your very first visitor visits your site’s landing page.
6. Write unique and relevant meta descriptions for every new page on your site
One of the most important SEO tips that people fail to fully consider is a well-crafted meta description. The meta description is the first section that people see when Google serves up your page to search users.
Typically, Google does not duplicate content, and if you simply use duplicate content to fill your page’s meta description, you will be penalized by the search engine giant.
Just like you don’t want to use copy from the article to fill out the page’s meta description, you also don’t want to use the same meta description to fill out different pages. Think about it, you don’t want a meta description for a page talking about the health benefits of working out, to be the same as the meta description for a page that talks about the health risks of smoking cigarettes. Sure, they’re both about health, but they are very different, and so too should the related meta description.
7. Use digestible, short, and meaningful URLs
If user cannot read or understand your site’s page URLs, then search engines could very easily get confused as well. Creating short and friendly URL is a important part of search engine optimization. This SEO tip show you that Google does not read your content but also your URLs.
URLs should be short and to the point, exclude words like “a,” “is,” “to,” “and,” and more. Don’t include numbers, or characters.
You definitely want to stay away from URLs that are just numbers, they mean nothing and will tell neither users or search engine sites about what is on the page. Think about Google bots like a student learning a brand-new skill. They need to be spoon-fed the information if they are going to rank a page or site highly.
For example, if the title of your article is something like, How to Best Predict What Toys Are Going to Be Best-Sellers This Holiday Season, a great URL for this page would be, how-predict-todays-best-sellers-holiday-season. It’s short, concise, and gives readers and bots a good way idea of what the site is about in a short amount of time.
8. Build momentum with social signals
If you don’t know, social media is pretty important when it comes to what goes on on the internet. Social media is an integral part of your site’s SEO strategy, and search signals are super important. With that in mind, you’ve got to focus on increasing your social media clicks is crucial to the success of your page.
It’s true and Google hasn’t added social signals into their ranking algorithm factors, but there is no doubt that social signals impact search engine rankings.
If you are interested in improving your search engine optimization rankings through social media, here are some important things to keep in mind.
- Create useful content that’s share-worthy across all of your social media platforms.
- Add share buttons to your posts and make them visible on all your social media pages.
- Encourage people to share by asking them to in posts, videos, and more.
- Host a social media contest to get more shares.
- Mention and link to social media influencers/power uers in your post and notify them.
There are more things to focus on when it comes to integrating your social media pages and your business’ website, but these are the most impactful.
9. Use the right keywords in your images
Images are very important in terms of search engine optimization. In fact, they are so important that Google has dedicated an entire section of its search results to images. This should be a good sign about just how important your images are to the search ability and strength of your site and its pages.
Going beyond that, when users are searching for a specific image, what do they search for? The answer is keywords.
Because of this, you should make sure to use the right keywords in your image names and accompanying text (like alt-text and caption). Of course, avoid keyword stuffing,
It also pays to be straightforward when it comes to your images and corresponding keywords. This SEO tip will make them more searchable and more valuable to you and your website.
10. Consistently create and publish unique content to improve your rankings
This is the last SEO tip on this list, but it is certainly not the least expensive. When it comes to running your site, the best way to drive traffic and make it most attractive to new and return visitors is to create and post creative and engaging content.
Whether it is you who is creating the content, or a team of writers doing that work for you, make sure that the quality is top notch. It has to be both readable and original.
If you keep your site fast, fill it with great and original content, and actively promote it and share it online, chances are good that you will start seeing the benefits of your work in no time.
The world of search engine optimization and running a site can be difficult, but if you do it correctly it can pay off in a huge way. If you are selling products or services online, this kind of work can directly lead to increased eyes on your page, which in turn can lead to increased sales and more money in your pocket.
Similarly, if you are looking to profit off of ad revenue, the amount of clicks your site gets will directly lead to an increased revenue stream.
As Google’s search algorithm continues to change and evolve, so too should the way that you attack the content on your site. It is important to keep up to date with the best ways to optimize your pages by doing sweeps of competitive sites’ work, as well as news and tips like this to keep on top of the latest SEO trends.