In short, not a whole lot. For clients seeking click through traffic, a PR service would be the preferred choice – but even those services will admit click throughs are limited.

The reason we encourage clients to not expect click through traffic is because of the purpose of the work that we do. OutReachFrog’s back linking service is highly effective in enabling clients to rank on keywords that potential customers of your business care about. We do that by building the trust and authority of your site in the search engines eyes.

The article is the method to obtain that SEO value, think of the link as a ‘vote’. You may experience some click through traffic, but that is not something we measure or offer as a benefit of our service, as the value in our work is much broader.

If we were to build a strategy where the articles we place generate significant click through traffic – we run the risk of ranking the publisher site above your site for keywords your customers are searching for. Our goal is to rank you site for your keywords, rather than ranking 3rd party sites.

Also, to style an article in a promotional manner to encourage clickability is a red flag that that article is placed by a business, and search engines actively devalue the links in posts that are composed in such a manner.