Perhaps the most crucial part of an SEO backlink campaign is the content around your backlink – perhaps more so than where your article is placed. The article helps signal to search engines what your site is about. While your on site content helps with that – search engines place a large value on the content in articles that link to your site.

OutReachFrog started by a team of SEO experts who saw there were no link builders in the market place that actually knew how to build links – they were simply capitalizing on a ‘customer need’ to generate links – and viewing it as a way to profit. We know how to build links, and we operate 200+ high ranking sites ourselves – so we built a process on how to deliver the highest ROI links (hint – its not necessarily the most expensive and it sure isn’t the cheapest links). Over time friends in the industry asked about our links, or SEO experts would see the links we have for our own sites and ask us ‘where did we get those from’. What started as us building the know how and systems for links for ourselves rapidly turned into taking on the entire link building industry and overtaking others because of the sheer effectiveness of the work we do.

It’s a 7 step process we use here at OutReachFrog for our articles – each involving a specialist team member in each step plus an order specialist that oversees each order every step of the way.

Step 1. Research Site Attributes

The first step in generating content for our clients is research. We perform an analysis of the client’s site, their product, and their industry. The goal is to generate a list of keywords and get a better idea of where we should place the content pieces to ensure our backlinks are hosted by relevant sites, and to inform the content outline.

Additionally, our analysis will provide a detailed breakdown of the keywords we identified, including the competitiveness required to rank highly in them. 

Step 2 – Keyword Analysis

Keywords are still and continue to be an important factor in how articles are crafted. Our tool shows us what % of keywords appear in links that point to sites ranking high in the SERP’s for certain keywords. We also rely heavily on the keyword suggestions inputted by clients if they choose to. Some clients like to give us those instructions others prefer to leave it to us.

These topics are generated by researching your industry, which involves examining you and your competitor’s online presence. Once the topics are generated, the outline process begins.

Step 3 – Article Outline is Prepared

Here at Outreach Frog, we exclusively hire US-based writers with a college degree. This ensures our content matches the high standard we set for ourselves.

Using our generated topics and keywords, our writers create articles based on your order specifications, such as word count. They seamlessly blend your keywords into an engaging, well-written article relevant to your niche. An outline is provided by a specialist team member that balances – readability, rank-ability and the effectiveness to attract top publishers to then choose to post the article.

Completed article by writers (screenshot from on-air article)

By prioritizing high-quality content, we ensure that your links are accepted and placed on sites with authority in your industry and that they perform well for a long time. Significantly improving your return on investment for your SEO backlink campaign.

Step 4 – Content Creation

We use only US writers with a college degree. We are the only link builder that we know of that does that. Most use AI content – that’s free, or use non native English speakers – either of those may help give an article that ‘looks’ like an article – however our research shows those links are ineffective in passing trust and authority to your site to help you rank on the keywords that your customers search for.

The cost of generating content is higher than most competitors charge for their finished product. We do not not because we are set on this – rather its because our entire focus is on results. Results is what keeps customers with us and coming back to us, and the same effective process we use on sites that we own are the same we use for our clients.

Step 5 – Article Editing

Each article goes through an editing process before heading to the SEO team to optimize.

Step 6 – SEO Team Optimization

The completed article now gets some finishing touches to help with maximum impact and SEO value for our customers. Links are added, including authority links – that’s part of our secret sauce. We link not only to your site additionally we link to authority sites – these are non-competing high trust sites – that help position your site in the same neighborhood as those. Expert SEO’s reading this may question the potential link juice dilution of this approach – we are well aware of link juice dilution – our data shows that the inclusion of authority links more than compensates for that each and every time. If you are seeking work done without the inclusion of authority links – we can accommodate that no problem.

Authority links are entirely different to what some / majority of competitors do in ‘combining multiple clients into the one placement. That’s a no-go and works completely against SEO best practice.

Also decisions around where best to place the link to your site on the article – be in first 1/3, mid way down the page or near the end. Those choices are deliberate and make a big impact in the effectiveness of the link.

Step 7 – Publication

At the same time that the content is being prepared – the outreach team is approaching and shortlisting sites that may be interested in this content. The outreach process commences the moment the outline is prepared – so there are two parallel processes going on at the same time for maximum efficiency

Once the article is complete – we likely have already shortlisted a few publishers. We then present your article to each and wait for publication.

Content designed for maximum link power

We write content for link value. It’s a skill – and it’s more than hiring a writer and letting them at it.

As you can see, every step in our content-generating process is meticulously planned and performed by experts in their work. We have every incentive to invest in high-quality work because it ensures you will see the best results in your backlink campaign and consequently stay with us for the long haul.