Domain Authority (commonly referred to as DA) is a search engine ranking score that works to predict how well a website will rank on a given search engine’s results page (or SERPs).
Domain Authority for a given site ranks from 1 to 100, and the higher a site’s DA is, the greater its ability to rank is. It’s a general number that is used by companies to help give some guidelines on what to expect. We go deeper, as what makes a good placement is not the DA, but the quality of the content and the SEO metrics of the site that publishes the content.
When considering domain authority of either your site, or a site that you are interested in working on, consider that the 100-point scale is logarithmic. That means that it is much easier to grow from 20 to 30 DA than it is to from 70 to 80 DA.
Most of our DA50+ come in much higher, as the DA on our products are not a limit but rather a minimum commitment. If you are not sure which to order we highly recommend a DA 30+ or higher.
Domain Authority is an external, impartial industry wide metric calculated using a number of different factors relating to a given website. Factors such as link root domains, number of total links, and more factor into the creation of a site’s DA score.
This score is typically used when comparing sites or tracking their ranking strength for a different website over a certain span of time. One important factor to keep in mind is that Domain Authority is not a metric that is used by Google when it comes to search rankings, but rather reflects what a site’s search ranking will likely be based on factors that are closely related to SEO.
