Marketing comes in many different forms, some forms are very fast to give results, and many are equally fast to see those results terminate when the marketing stops.
In this article we’re going to look at why consistency is one of the most often overlooked and important parts of long-term marketing success online.
Many businesses think of marketing and their websites in terms of a marathon, they work very hard for short periods of time and then give up for months and years, allowing the site to idle and antiquate.
The proper perspective is to look at your website as a living thing and produce content and conduct marketing upon it on an ongoing basis, to cultivate it, to grow it.
Search engines look at websites and all of the links, activities, mentions and everything else and they aggregate all of this and then they use this input as the basis for ranking that website.
Understanding this, doesn’t it make a lot of sense to factor all of this into the marketing? We think so.
Play The Long Game
But this doesn’t mean results peak right away – ranking is a process and the biggest benefits happen for those who play the long game.
Running a guest blogging campaign whose goal is to rank in organics for high-competition keywords is not the same as running a PPC campaign and driving traffic to a landing page – these are entirely different marketing goals.
When you run a PPC campaign, you are targeting immediate feedback and immediate results; when you stop, the value of the marketing stops too.
With the SEO we provide, the goal is to get the website to raise its own domain authority, which has the effect of giving rise to a general uptick in rankings across a large number of keywords.
Ranking Takes Time
Generally speaking, ranking improvements happen within just two or three months of beginning a guest blogging and backlinking campaign for a given website.
Depending upon the geographic location, website age, website content, industry, and many other factors, it may take longer than expected for a given website to rank relative to a specific keyword.
This is also a very good reason to think in terms of holding and defending the rankings a website is able to obtain.
The best way to defend the rankings of a website is to continue to increase the number of backlinks to it and therefore increase its domain authority, making the job of competitors dramatically harder with each new link they must surpass to pass the site in the search results.
Search Rewards Consistent Efforts
Search engines like consistency, and they tend to issue more rewards to sites whose efforts are consistent – this is not a mistake. Spiders crawl websites looking for new content and changing the information that they have on a given website and to a given website’s profile.
When spiders and other search tools detect new backlinks going to a given website on a routine basis, this appears natural, and the website garners the benefits with no penalty or risks.
Compounding & Cumulative Results
One of the major benefits that most are only hazily aware of is the way in which backlinks provide cumulative benefits if done correctly.
Guest blogging with backlinking is one of the most powerful ways to improve a given website’s domain authority by utilizing the power of high-DA publishing sites.
Our High DA Publishing Sites
Not everyone can get content published on higher domain authority sites.
The simple fact is that there is limited availability of both sites, and not every publisher is a good match for every website either.
We know from experience how challenging it can be even for SEO companies to obtain the relationships with publishers necessary to execute campaigns that garner results for their clients.
Our high domain authority publishing partners are an integral part of our business and a key to our success. We provide our clients not only with high DA backlinks, but we do so while pairing them with high-quality publishers that match their industry and market as closely as possible.
Consistent Backlinking Value
This makes good quality guest blogging posts and backlinks all the more valuable but it also makes them more influential since they are in limited supply.
The fact is since availability is limited, many SEO providers resort to using lower-quality backlinks in higher quantities – we refuse to do this.
Our Secret
We ensure the supply of backlinks by publishing them in a professional manner, integrated into high-quality content that obtains readership and traffic as well.
We learned through years of experience that the way to make guest blogging posts stay online for a long time is delicate but simple – write engaging content.
A major part of what we do at Outreach Frog is to research and analyze our client’s website, industry, and competition to form a concrete picture of their audience and come up with highly relevant topics to write about.
Hand Crafted Content
We then pass the topics we generate off to our editing department where highly trained domestically based writers craft engaging narratives.
Publishing sites love this content because it drives readership – it’s high quality.
This means backlinks from us can stay live online for years and years, and for this reason alone, the cumulative effect backlinks can have is tremendous.
Not All Backlinks Are Equal
It’s worth mentioning that this is not true for all backlinks. Many lower-quality companies, such as black hat SEO companies, generate backlinks that do not stay online for long at all.
They do things like generate backlinks using bots for spamming forums or website comment sections. Sometimes they employ PBNs or content farms to try to generate higher DA backlinks than their spamming methods could provide.
These kinds of backlinks are beneath consideration for any business that’s serious about maintaining its website’s reputation and the business’s good name online.
Harsh Penalties
Penalties for SEO that uses black hat methods in violation of the search engine’s terms and conditions can be severe.
Websites can be flagged for manual review, manually stripped of rankings, and punished in other ways.
This is just one more serious reason to work only with high-quality providers like us, who produce our work product through ethical means in accordance with Google, Microsoft, and Yahoo’s best practices.
Understanding Search
It’s important to take a moment to understand the search engines themselves in order to understand what it is we’re trying to do when we conduct SEO.
Search engines have a fundamental basic self-interest in keeping the results they generate relevantly.
Without relevant search results, the entire purpose of the search engines is undermined in a way that can’t really be recovered from.
Relevance Driven
This shapes the perspective of search engines in a big way; they absolutely always strive to deliver relevant organic search results to searchers – always.
Through the years, this has had the effect, broadly speaking, of curtailing various methods of SEO.
Shifting Times
Over time there has been a drift away from the more technical, mechanistic kinds of SEO rewarded by search.
The changes in what works to help sites rank have had the effect of moving most SEO methods towards those which are much more content and user-experience-driven.
Other Factors
Today, factors such as the website’s mobile load time and page architecture can have an impact on site rankings, but barring egregious problems, these weigh less heavily upon site ranking than its domain authority and backlink profile.
Through the years, no matter what search engines have publicly stated, they have always maintained domain authority as one of the most influential factors in ranking.
Running Continuously & Cumulative Results
The primary reason we provide our backlinking and guest blogging services as a managed SEO solution on an ongoing basis is that the results are cumulative over time.
This is incredibly important because it provides the ability to do something online that many thought would never be possible – to get ahead of the curve.
Our clients who run campaigns are not just successful at the moment; they are thinking long-term about how to become dominant within their respective markets and win long-term- not about how to pay rent.
This is the difference between surviving and thriving online!.
How Long?
You may be wondering how long it takes and how many backlinks to attain results. The truth is for the average campaign, it takes 4 or 5 links to start with and it takes about three months to see substantial results from the time the backlinking begins to the time it’s reported – three months.
Industry Competition
Depending upon the competition in a given industry, geography, and niche vertical, it can take several months for pronounced results to appear.
The Tides Of Search
The reason for this is definitely NOT because backlinks are a slow way to rank a site; it’s because search engines are quite slow to incorporate and integrate the changes they see into the results we all want.
No matter what changes are made – all forms of SEO, both on-site and off-site, are subject to the timetable of all the major search engines.
Despite having an enormous amount of servers and computing power behind them, search engines don’t function as quickly as some might think.
Websites are often crawled only on a periodic basis, and search engines are relatively slow to update changes that they find. This can take time in and of itself.
A Quick Analogy
Have you ever won a sporting event or contest as a kid? On the night of the big game or contest, when you win, there’s a party and cheering, and everyone knows you won, but it takes a while for the trophies to be made and sent to the winners – this is a good analogy of guest blogging and backlinking.
We know a backlinking campaign is a success when we see the results of our work – high DA publishing sites with good content on them backlinking to a target website.
Real Success Takes Time
However, just because we see the links going online, this doesn’t mean we see a corresponding immediate rise in search rankings for keywords.
There is always an inevitable lag between the cause and effect of our efforts and the results we are aiming for.
The fact is, search engines have their own timetable, and we have to revolve around them because they will not revolve around us.
Relax & Be Patient
This can cause confusion on the part of some website owners when they fail to see results after just one month of running backlinking.
This is perfectly normal not to see any results at all at this time – although we often do.
The reason for this is that the search engines have to be given time to crawl and index the website with the backlinks on it and even more time to compile and apply the results of those changes relative to the target website.
Think Long Term
As mentioned previously, many of our clients think long-term about their marketing strategies because backlinking has brought them to the point of market dominance.
Our SEO not only fosters good results in the immediate sense, it also fortifies our already-ranking clients against competitors, and this does the job of maintaining high rankings relatively easily for them.
Continual Backlinking Pays Off
The reason it’s easy to maintain high rankings when backlinking is continually going on is that every piece of content we write and link we put upline is one step further ahead of the competition.
Organic results are profoundly impactful when it comes to bringing in website traffic that converts.
Why Organic Search?
It may be an unfair world, but the statistics from Google and other top statistics gatherers are unequivocally clear – those who snag the top three organic results on the major search engines get more than 75% of all of the business from searchers.
Being on page two is almost as bad as being on page 200.
Reality may be truly biased in favor of just the top results. We say reality because this is one hundred percent driven by the behavior of searchers who select the top organic results overwhelmingly.
Don’t Compete – Dominate!
This makes not just competing but dominating a given search phrase almost mandatory if a business is going to have stability.
Business owners also know the peace of mind this brings when they have stable, steady business from a stable marketing source in the form of good organic rankings.