SEO Tips For Youtubers

SEO and YouTube have an interesting relationship. It’s possible to use YouTube videos to get more organic visitors to your site, and likewise there are some SEO techniques that can be used to have your Youtube videos show up higher in search.

Youtube & SEO Overview

Do you think YouTube is just for entertainment seekers and gamers? Think again. Millions of businesses are using YouTube to reach out to their target audiences through video promotions. YouTube has over 1.9 billion active monthly users making it the second-most visited website on the web after Google.

But that also means the competition is as huge as the benefits. So, how do you cut through the intense competition to achieve your marketing goals through YouTube? Easy! You can do this building and promoting your own YouTube channel the right way.

Here is how you can promote your YouTube channel in 2019 like an expert.

1. Google and SEO Friendly Keywords

Great SEO is at the start of a great YouTube channel. And the only way you can accomplish your SEO goals is by identifying what your target audience wants.

People don’t just use YouTube search to find videos. They search for video content right fromGoogle. In 2018, YouTube was the second most popular keyword.

This has become even more important after the Google June 2019 Core Update that includes video carousel as part of search listing for a record number of keywords. Google lends priority to videos over all other content.

Now, you need to understand that with all algorithm related things, there is never any set rule or one formulawins-all approach. There is no way of knowing the kind of keywords that you require to rank high. But, with the help of a bit of reverse engineering, you can identify the ones that will get you close to your goals.

 

This is a tried and tested trick of finding Google-friendly keywords for your YouTube videos:

• Use Google Ads Keyword Planner or any other tool to identify possible keywords
• Google all options and scan the results to find whether the top-ranking results are videosor written content
• You can try tweaking the keywords by adding words like “tutorial” or “how to” if you gettext based results
• Finalize those keywords that prioritize videos and are relevant to your content

2. Complete Your Profile

Many YouTubers forget to fill out their profile and jump straight into content creation. The easiest way to promote your channel is through a compelling profile. This will also help you boost your SEO.Here are some best practices to use while filling out your YouTube profile:

– Optimize it

Your YouTube channel description is a great place to add keywords. Don’t miss out on this opportunity to optimize your channel description. Make sure you don’t indulge in tag stuffing, but include a choice few “relevant” keywords.

• Involve your viewers
  Engage with your viewers if you want them to keep coming back for more. Let them know your posting schedule – how often will you post, when will you post? Also, make sure you stick to it.
• Brand consistency
  You should use the same color pallet, layout, and writing style as you have on other social media channels and your website. This will get users to recognize your brand across all platforms.
• Include contact information
  You should add your website information, social handles, and email ID (if possible) to make it easier for others to reach out to you. You never know who could be looking to enter into a great partnership with you. Make it easier for them.

3. Metadata Helps With Search Results

There are two things that YouTube lays emphasis upon in their metadata guidelines – honesty and quality. These metadata rules apply to inherent features like categories and tags. Categories are important for YouTube to understand your target audience and the people you videos should be recommended to. Likewise, make sure you include tags only in the “tag section” and not the video description while uploading videos.

 

4. SEO Is All About Quality Content

This is one of the most obvious things. You cannot expect results by promoting sub-par content. The only way you can keep your viewers engaged and keep coming back for more is by giving them awesome and relevant content. This is also the most effective way to rank high in search listings.Before you go ahead and upload any video, ask yourself these three basic questions:

•  Is this video entertaining?
•  Does it solve any problem?
• Does it add value and justify the time invested?You need to understand that viewer experience is a priority with YouTube’s ranking system.When you start providing real value, you will have people coming back for more.You also need to make sure that you create high-quality videos.
• No matter how great your content is, poor quality will just undermine its value. You need to make sure your content looks professional before you publish it.

It won’t hurt to learn basic editing skills. Now, you don’t have to purchase expensive cameras.Most basic smartphones manufactured after 2016 come with a decent camera. But, you need to pay attention to the audio. Do a sound check before you begin recording.

Youtube is just one tool in a suite of content marketing products that can be used to help your site rank higher and have greater visibility in search. 

5. A Question and Answer Section Helps With Search Visibility

YouTube is like any other social platform at its core. You need to increase your level of engagement if you want to increase your followers and actively promote your channel.

Q&A series can go a long way in interacting and engaging with your followers. In fact, audience Q&A is one of the most effective tricks to building a large YouTube community that remains loyal.

All you need to do is ask your subscribers to send you questions by email, tweets, or comments. And, then you address those questions by creating awesome videos.

You will boost watch time, engagement, and view counts by showing your fans that they are important and that they matter. Your subscriber and viewer count will thank you for this. Also, Q&A series can be a life-saver if you are fresh out of content ideas.

6. Try A Contest To Boost Organic Traffic

Contests are another great way of promoting your channel by getting your audience involved. You can collect viewer data, gain subscribers, and encourage likes or comments with a single video.

Here are some tips on creating successful YouTube contests:

• Read and respect YouTube’s contest restrictions and guidelines
• Maximize your reach by including other social channels
• Keep something that will actually be enjoyed by your users as the prize
• Most important of all – keep a clear goal in your mind. One of the most popular contests on YouTube is Blendtec’s “Will it blend” videos that incorporate everything needed to make a contest successful.

7. Involve Other Brands

You can easily broaden your reach with the help of brand partnership. This will open new avenues for you to promote your channel. Working with other brands can also help you come up with new ideas when you are stuck.However, if you really want to make your partnership work, then you really have to stress on your authenticity.Identify those brands that are relevant to your audience and reflect your brand personality. Ask yourself whether it makes sense to partner with them. Also, don’t forget your users. Your content needs to add value to your viewers.

Remember, it is better to keep looking till you find the perfect mate, rather than creating inauthentic videos. Less than desirable videos will do more damage than good.

8. Try A Youtube Series To Get More Traffic 

You should consider creating a series if you want your subscribers to keep coming back for more. And, remember that consistency always pays off. Make sure you let your viewers know your posting schedule and stick to it.

For best results, invest time while creating the title of your series. Keep it catchy and keyword-friendly. Don’t forget to create custom thumbnails that lend each video in the series a similar look.

9. Create Playlists

Playlists work the same as series in keeping viewers addicted. These are also a great a way of making people watch more videos from your channel in one go.