With paid advertising costs on the rise SEO is now becoming a higher ROI channel for advertisers who do it well.

Blogger outreach is an older form of digital marketing that works highly effectively only when done well. This article contains all you need to know to launch a campaign today by yourself.

The benefits of blogger outreach include brand awareness, click through traffic and when done well, high SEO value. This marketing strategy provides long term results and is favored by growing companies who sell online or who wish to expand visitors to their website.

Some say blogger outreach or guest posts as a strategy is outdated. Sure we would agree – the technique has been around for some time. There was a surge between 2005-2015 of SEO’s taking advantage of the algorithms lax approach to where links appears… and then forming a conclusion that any old post would work on any site (which it did for a while back then).

Guest posting as a SEO strategy TODAY only works when you are posting on quality sites… and the link must be a ‘dofollow’ link. These are becoming increasingly hard to find.

Yet when done well guest posting or blogger outreach or whatever you want to call it is the most effective link building technique available. 

It about getting links from quality sites in a way that appears (and actually is) natural. 

Where blogger outreach gets a bad wrap is from providers who provide something that looks like a guest post… often for a low cost… and post on a site that has no ability to positively impact a clients SEO. Clients get burned by such operators and opt for other link building techniques.

Smart site owners however realize that blogger outreach works, only when done well, and use that to their advantage to outrank others.

Powerful Backlinks

When you think about it.. what makes the most powerful backlink? It is a dofollow link in useful content on a quality site. Most content containing links on the web are articles. The highest ranking sites on the web have a large number of links from articles. So you have two choices… do something amazing that blog owners are naturally going to want to write about without any prompting.. such as be the first civilian to fly to mars… or you need to ‘hustle’ to a degree to get these sites to link to you (in a way that appears natural).

Any backlink strategy outside of that is short lived and generates short term results at best only to then result in your site dropping to a level before any activity. 

But don’t take my word for it.. have a look at the sites ranking on page one for your desired keywords. Check their backlink profile. They will have a mix of links however one thing that they all have in common for any reasonably competitive keyword is a large number of in article links from high quality sites.  

Extra Benefits Of Blogger Outreach 

In addition to the SEO value, blogger outreach posts hold additional benefits. Here is why blogger outreach has become so important in 2020

Blogger outreach increases brand recall. A recent study has showing companies that implement a blogger outreach strategy has increased from 2% in 2016 to 18% in 2019. Brand recall for brands doing successful blogger outreach can be as much as double the amount as for brand who do not invest in this form of marketing.

Blogger outreach brings in ready buyers to your site. Capture audiences while they are reading topics relevant to your product or service offering. Guest posts that have links to your site enable users to click right through and purchase. 

Blogger outreach when done well has an enormous SEO impact Search engines love natural authority links that point to your site. Its one of their top 2 ranking indicators. We see sites rank to the top of search engines using blogger outreach alone. 

Leverage blogging to promote your business

The above is a recent example of a site that was new and we built to 24,000 visitors a month within 30 days, using 5 blogger outreach posts and no other marketing. 

Feature Your Site On Top Blogs

Feature on blogs with links to you site within content that has real readers that are likely to be interested in your brand..  

“The increased exposure has resulted in sales and more revenue. I have successfully built my entire business solely by using guest posts“

T. Milton, Milton Machinery

Anyone who has tried doing blogger outreach themselves understands the enormous amount of time involved.. To do blogger outreach is time intensive. The work involves involves shortlisting publishers, communicating with these publishers and then crafting content they would like to post. You can either do this yourself or pay a company such as OutReachFrog to complete the work for you. W does all the work, including creating content, having it published, and maintaining relations with an influencer, allowing you to focus on your brand and operations.  

If you’re determined to allocate several hours a day to a blogger outreach campaign, we have some pointers to get you started. See more here about best practices and best opening emails. 

Launching A Campaign

While blogger outreach program is easy to do at an average level if your aim is to have successful results a little bit planning goes a long way. 

Having the right content is a big component. This is especially true in 2020 where search engines have become more ‘user oriented’.  

You need to make sure you find the right people who create the right content to influence your targeted audience. Here are some of the best blogger outreach practices that will make your campaign stand out in 2020   

1. Shortlist Potential Sites

Post on the right sites. Some sites have no traffic, others have traffic but not for keywords that are relevant to your desired customer.

A good blogger outreach agency takes care of the blogger outreach process.

Look for bloggers who write about healthy eating or fitness food

For instance, if you are marketing healthy food products, like a protein bar, then don’t just reach out to food sites in general. Look for niche bloggers who write about healthy eating or fitness food bloggers who may have a better chance at reaching out to the intended target audience.  

You can do this by individually checking out blog sites and reading a few content pieces. Summarize those aspects of the content that equate with your brand and product.  

You can simplify this process by using a company such as OutReachFrog who handle the entire blogger outreach process. We have have helped thousands of agencies and website owners launch a successful blogger outreach campaign

2. Convincing Blog Owners To Write About You

Site owners are busy. In order to get these sites to link to you it helps to offer value. This can be in the form of suggesting some SEO issues you have found on their site, an offer to introduce them to a useful contact or the provision of content for their site.

Each site owner has their own ‘hot button’.. what is is that would appeal to them. Plus site owners often get dozens of unsolicited emails a week. Try picking up the phone and contacting them, or find their linkedin or Facebook profile and commence a dialogue that way.

This involves forming a relationship with the blog owner that you wish to have your post on. You need to keep the messages simple and concise. 

Keep your succinct while giving them what they are looking for. Let them know outright that you are interested in having them write and article and link to you site and what’s in it for them. See our guide with templates on best opening emails for blogger outreach. 

Keep the email simple for doing blogger outreach

Make sure you get to the main takeaway by the second or the third line. Pay attention to the subject line at the same time. Let it give the site owner or influencer a taste for what they are going to get from an outreach relationship between the two of you.  

Be creative at the same time. If you have a truly unique product or prospect, then you know the influencer will be hooked. They need fresh content for their readers as much as you need their readers to be aware of your brand. 

Don’t worry even if you have something that has been done before. Just look for unique selling propositions, explain how your brand is different, and surround it with content initiative that is both unique and useful.  

3. Be Passionate and Build Trust 

Make sure your enthusiasm comes through your pitching email. Emotional pitches are great because they help build trust with the writer.  

However, this is only possible if you are passionate about your product. It is best to work with an agency if you are not too sure about your product. Agencies also help build trust quicker since they already have an existing relationship with the blogger.  See more here about the benefits of an agency vs DIY blogger outreach. 

If you budget doesn’t allow for outsourcing, then look for mutual contacts in your network who can reach out to the influencer on your behalf. 

Another approach is to really work hard to get the influencer to notice you. Write well-thought and insightful comments on their blogs and articles. You can follow them on twitter as well.  

Summary Of Blogger Outreach Best Practices

To do blogger outreach correctly takes time and know how. The first step is creating high quality content that is shareworthy. This makes it easy to convince sites to post content. For maximum SEO value try to get these sites to then link to yours – preferably with a do follow link.

 Blogger outreach is important in 2020 for a number of reasons, primary being, getting other influencers to take notice of your brand and have their followers become potential customers. However, to do a blogger outreach right, you need to take out time and plan ahead.  

Having quality content entices blog owners who write on topics relevant to your site, aids readers of their blogs to learn more and to understand your brand and product offering and if done well will result greater visibility, more traffic and ultimately more sales. 

Broadcasting the same message to your entire audience (repeatedly) is no longer an effective marketing strategy.  

It is important that you take into account the critical mass achieved by social media, and place focus on building relationships among other things in your social media marketing strategy.  

One of the best ways you can build relationships is by reaching out to other authorities and experts in your niche or industry.  

You may pursue social media marketing for more fan following or ‘friends’, but it is a given, that they may never really convert. Most people opt for social media marketing just for a traffic boost, not understanding that it has the potential to provide so much more.  

Why Us

We are a team of SEO veterans who have managed multiple large sites for many years. We understand there are many things you can do with it comes to improving your sites SEO. Quality guest post backlinks provide a tangible way where clients see what they are getting and experience results irrespective of the other SEO activities they are involved in. Plus we know these type of links work because it’s completely within the search engines vision of the internet – providing useful content to inform readers.

If you’re a busy business owner we take care of the entire blogger outreach process for us. Simply create and account and order one of our Guest Posts products.. that’s it! 

We also offer Managed SEO plans for clients looking for us to take greater control over their SEO success. Get in contact with us today, alternatively we make it easy to self order online.